Visit Maldives launches a campaign with LATTE

Maldives partners with Luxury Australian Travel Trade E-News (LATTE) to promote the Maldives as a top-of-mind destination and safe sanctuary for Australian travelers. The goal is to promote engagement with luxury travel agents and keep travel merchants and industry experts up to date on the latest luxury travel industry news. Every Friday this month, four stories will be published and placed on the LATTE website as part of the campaign. Maldives' distinctive scattered topography and one-island-one-resort idea, Maldives' products and unique experiences, Maldives as a luxury destination, and the unique underwater experience will all be covered in the articles.

Visit Maldives has launched the 'I'm Vaccinated' campaign to encourage tourism industry employees to become vaccinated. When the Australian borders reopen for international travel in 2020, the ad hopes to convince travelers that the Maldives will remain one of the safest places to visit. In 2019, Visit Maldives welcomed 37,084 Australian visitors, making Australia the top ten source market for Maldives visitors.