Visit Maldives teams up with Imagine Magazine to advertise the Maldives to the Swiss market as a "safe haven." Individual Maldivian products and experiences will also be promoted as part of the campaign. Its goal is to strengthen the Maldivian brand in the Swiss market in order to increase arrival numbers in the country.

So far in 2021, the Maldives has welcomed approximately 457,747 tourists. With a 2.1 percent market share, Switzerland is rated 11th among the best-performing markets to the Maldives. Visit Maldives is now running a marketing for the Swiss market with 'Let's Go Tours.' The June 2021 issue of 'IMAGINE Travel Magazine Switzerland' will have a multi-page essay about the Maldives, as well as a full-page advertisement.

To sustain destination presence and promote Maldives as a "safe haven" to the Swiss market, Visit Maldives partners with Imagine Magazine to develop a campaign.