MMPRC Boosts Japan Presence via Webinar with Malaysia Airlines

Maldives Marketing and Public Relations Corporation (MMPRC) has partnered with Malaysia Airlines to host a virtual product seminar to strengthen their position in the Japanese travel market. The event, held on May 29th, 2024, targeted around 100 key travel professionals in Japan. The event aimed to reinforce the Maldives' appeal as a leading tourist destination for Japanese travelers by generating positive media coverage. The program featured presentations by Malaysia Airlines and tourism authorities from the Maldives, Malaysia, and Thailand, focusing on updates to Malaysia Airlines' schedule and product offerings, the introduction of a new daily direct flight from Kuala Lumpur to the Maldives, and special airfare promotions. The Maldives has implemented a comprehensive strategy to reignite enthusiasm for vacations in the Maldives among Japanese travellers, including ambient outdoor advertising strategically located in major Japanese cities and social media campaigns conducted in Japanese. The campaigns emphasize the Maldives' reputation as a top destination through high-end channels. MMPRC will be participating in Tourism Expo Japan (TEJ) 2024 to showcase the Maldives' unparalleled offerings to potential travelers in this market.