MMPRC Highlights Maldives at OTM Mumbai and Moscow Dive Show 2024

Visit Maldives Marketing & Public Relations Corporation (MMPRC) is promoting the Maldives' offerings at international travel events, including the OTM Mumbai event. The event, held from 8th to 10th February at the Jio World Convention Centre in Mumbai, serves as a platform for strengthening business relations and highlighting the Maldives as the preferred holiday destination for Indian tourists. MMPRC's participation at OTM aims to enhance the destination's appeal through various promotional activities, including media interviews, gastronomical experiences, and engagement with travel trade professionals.

India was the top source market for the Maldives last year, with 208,876 arrivals received by 31st December 2023, representing 14.4% of the total market share. MMPRC's participation at OTM 2024 helps connect with the Indian market, sharing updates about the Maldives and unique tourism products, services, and experiences. The Maldives stand also features gastronomical experiences where visitors can sample Maldivian delicacies.

MMPRC is also showcasing the Maldives' underwater world at the Moscow Dive Show 2024, in collaboration with four industry partners. The event targets both B2B and B2C clients passionate about diving and water-based sports. Visit Maldives' comprehensive strategy for the Russian market includes leveraging social media platforms like VK and Telegram, along with conventional media channels, to maintain a robust destination presence and solidify the Maldives' position as a top choice for Russian travelers. Activities planned for the first quarter include joint marketing promotions and strategic initiatives to further enhance the Maldives' appeal in the Russian market.