Visit Maldives is hosting a webinar

Visit Maldives is hosting a webinar in conjunction with Expedia for the Travel Agent Affiliate Program (TAAP), which is aimed at the US market. TAAP is an Expedia service that allows agents in the United States to access Expedia's global inventory. The 45-minute webinar attracted over 390 officers. The overall goal is to keep the momentum of arrivals going by providing the most up-to-date destination information to the travel trade.

The presentation will concentrate on Maldives goods and experiences, with an emphasis on the destination's special geography. The World Travel and Tourism Council (WTTC) awarded the Maldives the 'Secure Travel Stamp' in 2020, as well as health accreditation at Velana International Airport. The new travel guidance, as well as information about the COVID-19 situation in the Maldives, will be discussed. In the webinar, details on local projects such as the Maldives Border Miles program were briefly explored.

The United States is the Maldives' sixth largest source market as of May 12, 2021. For this business, Visit Maldives is constantly performing marketing activities. Destination training and webinars, group media familiarization tours, roadshows, community festivals, visibility promotions, and collaborative campaigns are among the activities planned for the US market. The 'I'm Vaccinated' initiative aims to raise attendees' destination awareness, which, combined with improved accessibility, would pull more visitors away from the market.