Visit Maldives unveils new campaign

The Maldives Tourism Ministry and Visit Maldives have launched the "I'm Vaccinated" initiative. The main goal is to make the Maldives the world's first completely vaccinated tourism market. Health and safety programs would serve as an additional incentive for visitors to visit the region.

The initiative was unveiled at a special press event hosted by Visit Maldives and the Ministry of Tourism on April 28, 2021. Around 65 percent of the Maldivian population has been vaccinated, and over 90 percent of the tourist sector has been vaccinated. The Minister of State for the Ministry of Health emphasized the value of practicing health and safety policies independent of vaccination, as well as achieving herd immunity. The Minister of Tourism, Honorable Dr. Abdulla Mausoom, gave the opening remarks at the ceremony.

The Maldives has launched a promotion called "I'm Vaccinated." Both members of the tourism industry will be encouraged to get vaccinated as part of the initiative. A vaccine badge was given to the delegation by the Managing Director of the Maldives Marketing and Public Relations Corporation (MMPRC). The badge will be given to tourism staff who have received the COVID-19 vaccine in the recommended dose(s). The microsite will have a counter that displays the number of tourism industry workers that have been vaccinated, as well as statistics on employee vaccine enrollment and the most recent HPA guidance. The social media initiative will help promote the Maldives as a "safe haven" destination around the world.

Jobs around the industry will have optimism thanks to the 'I'm Vaccinated' initiative. The initiative will help to promote the destination's lovely name on a global scale. The start of the vaccine campaign would undoubtedly provide hope to the local people while also ensuring the safety of visitors. This sends the message that the Maldives is a low-risk travel destination, which could lead to an increase in tourist arrivals. Maldives began administering the COVID-19 vaccine on February 1, 2021, with the government aiming to provide free vaccine to all civilians and inhabitants of the country.