Visit Maldives partners with "TEZ Tour"
Posted on: 9/1/2021, 8:05:35 AM
As part of its attempt to sustain momentum and grow arrivals from the Russian market, Visit Maldives engages with TEZ Tour, a Russian tour operator. During the months of August and September, Visit Maldives will collaborate with the tour operator on a unique promotion. The target audience for the campaign activities is projected to be 15 million individuals.
With 154,380 arrivals, Maldives is the main source market for Maldives this year, accounting for 22% of total arrivals. Expedia advertising, FAM tours, Roadshows, participation in MITT 2021, Moscow Dive Show, Luxury Travel Mart (LTM) Moscow, and a photo exhibition with National Geographic in Moscow have all been handled by Visit Maldives. Social media marketing initiatives on Telegram, VK, and Facebook are among the ongoing activities aimed at the Russian market.