Visit Maldives partners with Tabi Muse
Posted on: 8/29/2021, 1:41:55 AM
The primary goal of this live event was to raise brand knowledge and destination visibility among Japanese consumers. On August 25, 2021, Tabi Muse broadcasted an interactive 30-minute live session. When Japan's borders reopen for international leisure travel, the campaign will reassure Japanese travelers that the Maldives remains one of the safest places to visit.
The safety procedures in place at Maldivian properties were explained to Japanese viewers (including resorts, guesthouses, hotels and liveaboards). Mirihi Island, the event's raffle sponsor, had a part of the live stream dedicated to showcasing their island to potential visitors. In 2019, the Japanese market accounted for 44,251 visitors, making it the Maldives' ninth most popular source market.