The Maldives received recognition

Connoisseur Circle, a famous luxury newspaper for German-speaking markets, has named the Maldives the "Best Luxury Destination of the Year." It's the only German-language publication dedicated solely to luxury tourists, covering high-end hotels and exclusive destinations all over the world. A 16-member expert jury used stringent criteria to assess a total of 27 candidates in nine categories.

In 2020, the Maldives welcomed a total of 555,494 visitors, surpassing the half-million milestone for the first time. Visit Maldives is now running a year-long campaign with Connoisseur Circle, which is being promoted via a variety of online and offline media. Social media campaigns, cooperative marketing efforts involving worldwide stakeholders, familiarization tours, and visibility campaigns are examples of these types of initiatives.