Visit Maldives engages in promotional activities

In 2019, Maldives received 36,609 visitors from South Korea, making it the country's 12th largest source market. The number of COVID-19 cases in South Korea is currently declining, and the country is reducing travel restrictions. The goal of Visit Maldives is to make the Maldives a top-of-mind destination for South Koreans after -19.

Visit Maldives held a successful webinar and virtual roadshow for the South Korean market to update the travel trade on the latest Maldivian news. During the webinar, the one-island-one-resort concept and the Maldivian tourism's distinctive products and experiences were highlighted, as well as the safety given by the Maldives' natural socially-distanced terrain and the one-island-one-resort concept. Through Naver, Kakao Talk, Facebook, and Instagram, Visit Maldives has launched a digital media marketing effort to establish the Maldives as the premier tourism destination.

Conducting social media campaigns on all major local social media platforms, as well as participating in major travel fairs and roadshows to cover all major cities, are among the strategies for the South Korean market. Media and influencer familiarization flights, cooperative promotions with airlines, combined marketing with local OTAs and honeymoon agencies, and print media advertisements are all in the works. As a result of the extensive advertising campaigns conducted in this area, there is hope that the Maldives will maintain its position as a top-of-mind destination for South Korean travelers.